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Company History

Vidir manufactures merchandising carousels and display fixtures that store and handle rolled products such as carpeting and sheet vinyl. Go to the flooring department of your local Home Depot and the carpets you'll see on display are housed on a Vidir machine. Like most innovations, this device was invented out of necessity. In 1985, two Dueck brothers who owned a lumberyard, were looking for a convenient way to store their rolls of vinyl flooring products, but at the same time display it for their customers without having to lug rolls off of shelves. They did what any good sons do, they asked their father, who had operated his own machine shop since 1979, to figure something out. He did: a motorized carousel that became the cornerstone of the company's success. Sales representatives who visited the store were sufficiently impressed with the unique machine that it created considerable buzz in the industry. Consequently, in 1986 Vidir built its first carousel for resale, and soon thereafter followed up with an advance on the original innovation that truly was cutting-edge: a carousel that not only stored and displayed carpet and vinyl, but also cut it on the spot.

The family business started manufacturing and acquired its first national account, Beaver Lumber, a chain that was eventually purchased by Home Depot (Canada), which recommended the carousel to its U.S. counterpart. Today, nearly every Home Depot store in North America has one or more of these Vidir machines. Vidir employs teams of driver/technicians to deliver the carousels with the Vidir trucks and set them up in the store, which Dueck says takes up about two days to get in and out.

Today the carousel group provides industrial carousels to many of the Fortune 500 companies, including GM, Honda, and others. Each industrial carousel is custom built to meet each customer's specific requirement and then delivered and installed by Vidir's trained technicians.

Reference:
David Soyka, The Word of Manufacturing US Industry Today, Vidir Machine Inc - Revolving Success, Vol: 9 Issue: 1,
http://www.usitoday.com/article_view.asp?ArticleID=769

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